Company and Privacy Policy

We operate in a way that meets or exceed the requirements of our customers, meets legal requirements, and has a beneficial impact on the environment.

Quality Assurance Statement

"It is the policy of Altitude Aluminium to provide the highest quality of service to all its clients”.

The Company is a commercial business operating in a competitive market. The achievement of the highest standards of service is essential to the Company’s future development and financial viability.

In order to ensure that all work is carried out in a manner which provides the highest quality of service to clients, the Company has put into effect a quality system. The quality system is continually reviewed to verify its effectiveness. Management objectives are and will continue to be set to measure and improve the Company’s performance, appropriate resources are made available to ensure that our works are produced and delivered on time and to the Client’s specific requirements and in accordance with statutory and regulatory requirements. The Company Quality Manual outlines this system and the procedures entailed.

All staff are required to be completely familiar with and understand all procedures within the quality system that are relevant to their own work within the Company, and to comply with the requirements of all such procedures. The staff shall also be charged with identifying further improvements to all Company procedures. Recommendations made by staff will receive the whole-hearted support of the Board of Directors.

This policy statement has been adopted by a resolution of the Board of Directors dated January 2017 .

Health & Safety Statement of Intent

The Directors of Altitude Aluminium fully accept their responsibilities to their employees to ensure, so far as is reasonably practicable, their health, safety and welfare at work. These responsibilities are extended to any other persons who may be affected by the Company’s operations. In order to meet these obligations, the Company shall, so far as is reasonably practicable:

  1. Provide and maintain plant and systems of work which are safe and without risks to health.
  2. Make arrangements for ensuring the safety and absence of risks to health in connection with the use, handling, storage and transport of articles and substances.
  3. Provide information, instruction, training and supervision as is necessary to ensure the health and safety at work of our employees.
  4. Maintain in a condition that is safe and without risks to health, any place of work under our control.
  5. Provide means of access to and egress from any place of work under our control which is safe and without risks to health.
  6. Provide and maintain for all personnel working on behalf of Altitude Aluminium a working environment that is safe, without risks to health, and adequate as regards facilities and arrangements for their welfare at work. All persons shall be responsible for Health & Safety
  7. Work with team in the health and safety structure to achieve continual improvement of Occupational Health and Safety performance.
  8. Develop a culture and environment that promotes the prevention of injury and ill health.Comply with current Occupational Health and Safety legislation.

Communicate the Health and Safety Policy: all employees to ensure that they are made aware of their individual obligations.

Regularly assess operational performance, incident investigation reports and audit reports by management review to ensure continual improvement.

The Directors accept that health and safety are management responsibilities and will provide adequate money, time and other resources to ensure that all legal obligations are met. But in order to make this policy successful, they depend on the co-operation of all employees.
It is the statutory duty of all employees to comply with the safety policy at all times, and to act responsibly, and do everything that they can to prevent injury to themselves, other employees and the public at large.

No person shall intentionally or recklessly interfere with or misuse anything which has been provided in the interest of health, safety and welfare in pursuance of any of the relevant statutory provisions.

The Directors of the Company will monitor and review the operation of this policy on a regular annual basis to ensure that it remains relevant and appropriate to the company and will display the statement, organisation and arrangements sections of the policy in prominent positions in the offices and workplace for inspection by all employees and other interested parties.

Altitude Aluminium have made a commitment to continual improvement to conform to current applicable OH&S legislation and to improve our OH&S performance and management systems, effectively and efficiently, to meet changing business and regulatory needs.
The Directors are committed to continual improvement throughout the company in all its systems and procedures, the company will establish Health and Safety objectives. In striving for continual improvements, the policy and health and safety objectives shall be periodically reviewed on an annual basis to ensure they remain relevant and appropriate to the company’s activities.

Environmental Policy

The Directors of Altitude Aluminium are resolved that the business activities of the company shall be carried out with due regard to the impacts they may have on the environment.

Senior management understand the importance of developing the environmental management system and are committed to ensuring continual improvement of the system and of the company’s performance, compliance with relevant legislation (and other applicable legal requirements) and prevention of pollution. Adequate resources will be put into all areas of the company’s operations to ensure that the services area organised and delivered with the minimum impact on the environment. It is the company’s intention to minimise losses and waste from scrap, badly planned work, poor communications and inefficient operations.
In pursuit of this policy, the Management will ensure that customer requirements are fully understood on all contracts and adequately communicated to employees in order that the environmental aspects of the work are suitably addressed.

In order to ensure that all staff understand the importance of the prevention of environmental pollution and conservation of natural resources and the effect of their activities in such areas, the company will provide appropriate training and instruction necessary and monitor its effectiveness in practice. Environmental objectives shall be set and management programmes put in place to achieve these objectives.

Sustainable Procurement

Altitude Aluminium are committed to meeting the requirements of Sustainable Construction through the adoption of design, procurement, construction and aftercare methodologies addressing sustainable themes such as environmental quality, social justice, and economic prosperity.

To ensure effective application of this policy, and giving due consideration to market and financial constraints Altitude Aluminium aims and objectives are to:-

  • Procure only from ethical and legal sources
  • Aim to avoid the use of materials and substances with hazardous properties, and processes that could cause damage to the environment and health
  • Collaborate on sustainable procurement opportunities throughout the supply chain
  • Promote awareness of this policy amongst employees and supply chain
  • Include sustainability criteria when appointing the services of Sub-Contractors
  • Influence clients and designers when specifying materials
  • Encourage the reuse of materials as a first priority in preference to the purchase of new materials
  • Use local suppliers and Sub-Contractors where possible to minimise the environmental impact associated with transportation
  • Purchase timber that has been certified as originating from a responsibly managed forest, and verified as such (FSC certified for example)
  • Ensure all members of the supply chain comply with relevant legal requirements
  • Request details from Sub-Contractors regarding environmental policies, management systems, environmental breaches, and assess this information as part of our Company approval process

We recognise that the products and services we provide have both environmental and social impacts and Altitude Aluminium are committed to addressing these through our procurement procedures. Our policy for sustainable procurement is to obtain products and services that meet our customers’ needs, deliver long term value for money, maximise social and economic benefits, and minimise damage to the environment and health.

Altitude Aluminium recognises the important role it has to play in the achievement of a more sustainable future and will implement this procurement policy as an element within our overall environmental strategy.

January 2020

Privacy policy

Altitude Aluminium is the data controller and referred to in this policy as “we” or “us”. 

We take your privacy very seriously. We ask that you read this privacy policy carefully as it contains important information about what to expect when we collect personal information about you and how we will use your personal data.

This policy applies to data we process in relation to:

· visitors to our website;

· people who do business with us or visit our store; and

· people who we direct market to.

The information we collect about you

When you do business with us we may collect the following personal information from you: name, postal address, email address, telephone number, credit card and/or other payment information.  We may also sometimes obtain personal information from third parties, but only where this is lawful to do so.

How we will use the information about you

We gather this information to allow us to process your registration, process any orders you may make and provide the goods requested. The relevant information may then used by us, our agents and sub-contractors to provide you with information about your account with us or any transactions with us and to communicate with you on any matter relating to the conduct of your account in general.

We may also use aggregate information and statistics for the purposes of monitoring website usage in order to help us to develop our website and our services. We may also provide such aggregate information to third parties. These statistics will not include information that can be used to identify you.

From time to time we may provide your information to our customer service agencies for research and analysis purposes so that we can monitor and improve the goods and/or services we provide. We or our agents and sub-contractors may contact you by post, email or telephone to ask you for your feedback and comments on our goods and/or services


We may provide you with information about products, services or promotions, which we think may be of interest to you.  However, you can always opt-out from receiving directing marketing from us.

We direct market to individuals on our marketing database under the legal basis of legitimate interest (see below).  There is also a legitimate interest in individuals receiving such marketing communications so they may be appraised of products, services or promotions of which they may be interested. 

However, if at any time you opt-out of receiving further marketing communications from us we will not send future marketing communications to you, unless you request us to do so.   We make opting out as easy as possible by providing easy click opt-out links, where possible. You may also refuse permission for us to market to you by emailing us at or telephoning us (01244 529199) or by writing to us at Aviation Park, Flint Road, Chester, Cheshire, CH40GZ.

On this basis we consider that our direct marketing policy is proportionate and balanced and compliant with the requirements of the General Data Protection Regulation (EU) 2016/679.

Legal basis

Use of your personal data is based on ours, and your, “legitimate interests”, which is to:

  • service customer needs;
  • promote and market products and services;
  • service customer accounts;
  • manage complaints and resolve disputes;
  • understand customer behaviour;
  • protect and support our business, employees and shareholders;
  • prevent and detect crime; and
  • test and develop products and services.

Our use of cookies and other information-gathering technologies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. The information is used to track visitor use of the website and to compile statistical reports on website activity. For further information about cookies visit or You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases, some of our website features may not function if you remove cookies from your browser.

How we protect your information

We will use all reasonable efforts to safeguard your personal information. However, you should be aware that the use of the Internet is not entirely secure and for this reason, we cannot guarantee the security or integrity of any personal information which is transferred from you, or to you, via the Internet.

Overseas transfers

The information you provide may be transferred to countries outside the European Economic Area ('EEA') that do not have similar protections in place regarding your data and restrictions on its use as set out in this policy. However, we will take steps to ensure adequate protections are in place to ensure the security of your information. The EEA comprises the EU member states plus Norway, Iceland and Liechtenstein.

Access to your information and updating and correcting your information

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please contact us using the contact details below. We may charge an administration fee, where this is permitted by law.

We want to ensure that your personal information is accurate and up to date. If any of the information that you have provided to us changes, for example, if you change your email address, name or payment details, or if you wish to cancel your registration, please let us know the correct details by contacting us using the contact details below. You may ask us, or we may ask you, to correct information you or we think is inaccurate, and you may also ask us to remove information which is inaccurate.

Sale of business

If our business is sold or integrated with another business your details may be disclosed to our advisers and any prospective purchasers and their advisers and will be passed on to the new owners of the business.

Changes to the privacy policy

We keep our privacy policy under regular review. If we change our privacy policy we will post the changes on this page, and place notices on other pages of the website, so that you may be aware of the information we collect and how we use it at all times.

How to Contact Us

We welcome your views about our website and our privacy policy. If you would like to contact us with any queries or comments please send an email or send a letter to WD Facades Ltd/Altitude Aluminium, Aviation Park, Flint Road, Chester, Cheshire, CH40GZ, England  You can also contact us by telephone on 01244 529199.

Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

January 2020

© - All Rights Reserved. Altitude Aluminium is a trading name of WD Facades Limited Registered in England Company Number 07212887

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